An interactive user experience

With HTML and JavaScript, we have developed the landing page for Gjensidige's video campaign, in which the user is in charge.

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The Norwegian company Gjensidige Forsikring is one of the leading non-life insurance companies in the Nordic countries. In 2006, Gjensidige Forsikring found its way into Denmark and now already has almost 800 Danish employees. The company offers assurance services to private customers as well as both private businesses and public institutions.

Client

Gjensidige Forsikring

Deliverables

Landing page

Vanilla JS

jQuery

Timespan

January 2021

A responsive solution

We have created a landing page for the company's health insurance website, which presents the user to a video player. It includes 5 video sequences, in which the user has to interact with the video along the way in order to proceed. Through this, specific health services from Gjensidige are introduced to the user, depending on the choices he or she makes. Additionally, we have implemented a tracking system of the users’ choices in the flow, which provides Gjensidige with an overview of what products the individual user tends to request.

Likewise, the campaign came with a responsive web design (RWD), which made it possible to access the landing page, regardless of the given media platform.

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