Machine Learning and AI
Machine learning and artificial intelligence help you create value through automated processes and data-driven decision-making within your company.
With machine learning, you will discover a range of new opportunities. What enables value creation through machine learning could, for instance, be the automated recognition of online patterns, images, and text intents. But how can we use this in practice? To name some well-known examples, there is Google's search engine, which is based on a match of search intent with automatic optimization, and RogerAI, which uses image recognition to significantly reduce the hassle of accounting and bookkeeping processes. For the individual company, the value lies in supporting your core business processes with data-driven decision making, while bypassing the time-consuming data-gathering processes with full or partial automated processes.
Strengthen your decision-making
Depending on what you see as your core business processes, we can help you identify where Machine learning and AI will make sense to implement. For instance, e-commerce companies with large inventories are often struggling with time-consuming processes when they need to update the price for each product manually on an ongoing basis. Such processes are something we have helped automate through our own machine learning-based software, Elastify. By automatically adjusting product prices depending on specific and predetermined factors, Elastify allows companies to increase profits and minimize their number of "dead products". This element of machine learning within the Elastify software, is what creates value for e-commerce companies because it saves them from updating their product prices manually.
A new kind of user experience with AI
By using a chatbot on your website, you can always meet your customers' needs, no matter what time of day it is. Your customers might have questions about the navigation on your site, a need for support in regards to some of your products, or a need for elaboration on your services. Either way, you can improve your customer service on your site by taking advantage of AI, and you can do it without spending too much resources on it. For instance, the chatbot on our website (Benny) is updated continuously in line with our users' different inputs in the chat - and part of this update happens automatically through machine learning algorithms.
Spend your energy on the right things
For some managers, there is an "elephant in the room" when considering the possibilities of machine learning and AI, namely, the attempt to "replace my employees' efforts and skills with automated processes". But in our minds, machine learning does not replace the need for human effort. On the contrary, automated solutions provide your employees with the right tools to scale the output of their work and to let them focus on the most value-creating part of their tasks. It is the interplay in between the technological intelligence and your employees' own business insight that creates the value.
Are you ready to start your next AI project, or would you like to hear more about how your company's processes can be improved with machine learning? Then contact us today, and we will be happy to provide you with some useful inputs.