Why prioritize user experience and user interface
If you want to create a sharp and intuitive user experience in your digital application, it requires thinking beyond just functionality in the product development. Whether you need a digital platform, a mobile app, or something else, it's the thoughts put into the UX that give the kind of experience you want to provide for your users.
How a UX project with us will look
UX and UI design is basically about researching, developing and adapting the individual elements of your digital application. Thereby, you meet the user's needs in the way that creates the most value. Both for them, but also for the people behind the application.
When we work with UX and UI in a digital project, we incorporate the future user interactions into both design and construction in a structured manner. We start by forming an understanding of your business and your users. This provides the basis for a presentation of mock-ups and wireframes for the solution. UX and the visual design are then prepared on the basis of this mutual understanding of the project’s goals that is created early in the process. With this approach, we ensure that you get a clear plan for how the right user experience is achieved - and that this is implemented in your solution.
How we ensure the right UX design in your digital solution
Overall, the road to "the good user experience" can be broken down into three main parts:
- A Digital design that arouses the user's interest in the application
- A level of user-friendliness or "usability" that makes it easy and intuitive for the user to navigate towards his goal with using the application.
- A match between expression and purpose that creates the right user feeling and ensures the overall consistency between the application's functionality and core purpose.
Consistency is important
When we work with user interface and user experience design in your project, both design and development processes are based on the application's core purpose. Hereby, we create the aforementioned coherence in the application structure. It also ensures that you end up with a digital user experience that can keep up, when your user base grows or your application is expanded.
UX focus through all development stages
Additionally, it’s important that in the development of the application development that user experience is considered by all parties working on the project - and not just from the UX designer. There are many elements that figure into the final user experience. Because of this the project focus can’t be limited to pure design, pure functionality, or even a combination of just those two. What’s most important for the user experience in your specific project, we determine through various test processes. By ensuring that both the developer, UX designer and project manager take into account that the process must be adapted to the user experience, we ensure a streamlined process and a professional UX.
What you achieve with a sharp UX-focus
It’s rarely a cheaper option to skip the considerations that are connected to the UX in the application. If this is done, you’ll often end up with a design that doesn’t meet your purpose. By bearing in mind the user experience from start to finish in your project, you increase the likelihood that you hit exactly the kind of application you want. And you ensure that it happens in the first attempt, more often than it does in the second. This minimizes unnecessary expenses in your project and ultimately ensures that your digital product meets both the users and your own expectations.